Founding Father

The ALAHMAR legacy began in the mid-1970s, when a 21-year-old Durgham Alahmar entered the jewelry world as a traditional bench goldsmith. Motivated by a commitment to support his family after the passing of his father, he dedicated himself wholeheartedly to the craft. At that time, Old Damascus was the region’s beating heart of gold and jewelry. Through his meticulous attention to detail and relentless drive, Mr. Alahmar quickly earned acclaim across Syria and the broader Middle East. With a pioneering vision, he embraced the rising trend of invisible-set diamonds, introducing master artisans from Thailand to Damascus. This bold move made him the first—and for years the only—jeweler in the region capable of producing invisible-set creations locally.

His exceptional designs soon attracted the attention of the elite, establishing him as a distinguished entrepreneur in the Levant. From a four-story atelier housed in a French-inspired building on 'Almasbak Aljouani' Street, his work reached Lebanon, Jordan, and Egypt, elevating the ALAHMAR name into a mark of distinction and artistry.

This golden era of growth was tragically disrupted in 2011, when the Syrian turmoil forced the atelier’s closure and scattered the family across borders. Yet this challenge marked not an end, but a new beginning—the start of ALAHMAR’s next chapter, rooted in resilience and destined for reinvention with the next generation in chapter two.