Driven by enduring relationships with Thai artisans, the move to Thailand in March 2016 marked a significant and natural evolution for ALAHMAR. This transition included formal registration with the Thai Board of Investment (BOI) and the Department of Business Development (DBD), alongside becoming a valued member of the Thai Gem & Jewelry Traders Association (TGJTA) and joining the Department of International Trade Promotion, Thai Ministry of Commerce (DITP).
Since then, ALAHMAR has steadily progressed towards greater autonomy, culminating in an almost fully in-house manufacturing line in Bangkok. This achievement realizes the vision of its founders for complete self-sustainability and independence in their craft. ALAHMAR has experienced remarkable growth and received exceptional feedback from its diverse clientele, spanning local and international markets, private collectors, esteemed dignitaries, and numerous figures from the red carpet.
Currently, our creations are featured in select prestigious retail locations across Asia, the Middle East, and Europe. Furthermore, ALAHMAR actively participates in prominent jewelry trade shows in Hong Kong, Singapore, Bangkok, Dubai, Bahrain, Qatar, and Vicenza, gaining further recognition on the global stage.
Rooted in a foundational business strategy that prioritizes uncompromising quality over mass production, ALAHMAR adheres to the philosophy of meticulous craftsmanship akin to that of a small Swiss watchmaker. We believe that creating exceptional masterpieces demands unwavering attention to detail and a zero-tolerance approach to imperfections, which naturally necessitates a limited production capacity. As of 2022, ALAHMAR proudly stands as an exclusive, well-established mid-scale haute joaillerie atelier, renowned for its distinctive expertise in crafting regal and uniquely exquisite bejeweled works of art.
FARES D. ALAHMAR
Co-Founder / Managing Director
As a self-proclaimed citizen of the world, having lived in diverse regions spanning the Middle East, Central Europe, and most recently, Southeast Asia. His extensive exposure to various cultures and art forms, coupled with a strong understanding of history, significantly influences the brand's creative direction. His academic journey began with a Bachelor of Science in Computer Engineering from Warsaw University of Technology. Driven by a passion for gems, Fares pursued specialization in Gemological Science, earning two scholarships and the esteemed Graduate Gemologist (GG) title from The Gemological Institute of America (GIA). He further honed his skills through extensive apprenticeships as a diamond grader, classic bench goldsmith, and polisher. Beyond his GG credential, Fares also holds titles as an Accredited Jewelry Professional (AJP), Graduate Pearls (GP), and Graduate Jewelry Design (JD), all from the GIA. His exceptional talent in jewelry design was recognized with GIA's 'Best-in-Show' award. Furthermore, he was honored as a finalist in the Elite Stage of the Italian 2019 Gianmaria Buccellati Foundation Award for Jewelry Design Excellence global competition, held at the JCK Tucson Jewelry Fair in Arizona, USA. Fares has also gained expertise in Computer-Aided Jewelry Design from the Gems & Jewelry Institute of Thailand (GIT).
Currently, Fares plays a pivotal role in guiding the brand's identity towards becoming an international, modern manufacturing leader. He is responsible for ensuring the stability, structure, and growth of the company's business strategy and overall strategic direction, employing the most efficient and contemporary methodologies.
"To create a truly memorable brand that endures, a certain level of dedication is essential. That's why every piece we create at ALAHMAR CO., LTD. is crafted with the vision of it one day being a cherished item. We pay meticulous attention to every detail, ensuring the highest quality because our family's name is a lasting testament to our work." - Fares
ELIAS D. ALAHMAR
Co-Founder / Managing Director
A key figure driving the artistry and excellence at ALAHMAR. Elias's academic journey began with a strong foundation in Business Administration and Economics from the Arab International University. Following his arrival in Bangkok, he passionately pursued gemology, culminating in a Graduate Gemologist (GG) diploma from the prestigious Gemological Institute of America (GIA). This achievement followed his successful completion of the Graduate Diamonds (GD), Graduate Colored Stones (GCS), and Pearl grading programs. Building upon his formal education, Elias underwent intensive apprenticeship training focused on the intricacies of the diamond and colored gemstone trade. It was here that he rapidly developed his exceptional abilities in gem sourcing and selection.
As a seasoned gemstone expert with deep market insight, Elias’s core expertise, coupled with his imaginative creativity and broad artistic perspective, is fundamental to the success and brilliance of every ALAHMAR creation. He plays crucial roles within our design and manufacturing departments, as well as in sales management and personalized client service.
Elias particularly excels in fulfilling tailor-made gem and jewelry commissions for our international clientele. His dedication to his work is evident in his distinctive style and unique approach.
"Ruby's crimson red, Colombian Emerald's vivid royal green, pearl's shimmering glow and cultivation, the fiery rainbows in an Australian opal and the stars phenomena in corundum, the million years old skeletons carefully preserved in nature’s time capsule, amber, and how scientists found ways to imitate nature using modern technologies, it all fascinates me. Some people like collecting cars, others addicted to travelling.. Well, I got the gemstones bug." Says Elias.
Rooted in a strong heritage and driven by an entrepreneurial spirit, ALAHMAR is actively seeking to establish dependable and enduring international partnerships. Our collaborations are built upon a foundation of mutual trust, honesty, and fairness.
If you are a retailer or an online brand who shares our passion and values and are open to offering truly distinctive products, we invite you to explore a partnership with our rapidly growing brand. We believe that together, we can create mutually beneficial and long-lasting success. We look forward to the possibility of collaborating with you.