When one door closes, another opens..
In 2016, ALAHMAR was re-established by its second generation in the land of smiles, the world's heart and soul of jewelry making. Out of a strong long-term relationship with Thai craftsmen, moving to Thailand seemed like a natural progression for the two brothers. The company was granted exporting privileges from Thailand’s Board of Investment (BOI) in March 2016 and became a member of the Thai Gem & Jewelry Traders Association (TGJTA) mid of 2017.
At its early days, heavily reliant on outsourcing, the brand was vulnerable to anything from inconsistencies to outright defects. And with a reputation for an art-like jewelry, it was something that ALAHMAR can do without. So, one by one, the house absorbed its suppliers, bought them outright. Piece by piece, ALAHMAR inched towards autonomy and independence, reaching 2019 with an almost fully in-house manufacturing line that fulfills the vision of its two founders in Bangkok; full self-sustainability.
ALAHMAR had experienced an exponential growth and outstanding feedback from both its local and international clients, as well as a number of private clientele, leading dignitaries and middle-eastern red carpet figures. At the time of writing, the house stocks to tens of retail chain stores stretching from Asia to the Middle-East, and is currently expanding into European markets.
On a founding business strategy of never sacrificing quality for quantity, like a small Swiss watchmaker in the Alps, ALAHMAR believes that crafting a fine masterpiece takes time and immaculate individual care with zero tolerance to défauts, thus our seating is limited. As of 2021, the house enjoys its exclusivity as a well established mid-scale haute joaillerie atelier, marking a signature expertise in bejeweled works of art that are as captivating as it is regal, and unique above all.
FARES D. ALAHMAR
Co-Founder / Chief Executive Officer
As a self-proclaimed citizen of the world, Fares has lived in various countries across the map, from the Middle-East to Central-Europe and lately Southeast Asia, where his strong historical awareness and aptitude to diverse cultures and art forms are evident in the brand's work. Fares's academic background started with a B.Sc in Computer Engineering & Mathematics from Warsaw University of Technology after arriving Poland as a war refugee. He then continued with a specialization in Gemological Science, earning the industry's arguably most prestigious professional credential as a scholar Graduate Gemologist (G.G) from The Gemological Institute of America (GIA), California, and following it with extensive apprenticeships as a diamond-grader, classic bench goldsmith and polisher in Bangkok. In addition to that, Fares is an Accredited Jewelry Professional (A.J.P), Graduate Pearls (G.P) and Graduate Jewelry Design (J.D) from the institute as well, where he was awarded GIA's 'Best-in-Show' Award for excellence in jewelry design. Fares also has an experience in Computer-Aided Jewelry Design from the Gems & Jewelry Institute of Thailand (GIT).
Today, Fares's main role is steering the brand identity into a modern day manufacturing powerhouse. Ensuring the stability, order and development of the company's business blueprint and overall strategic direction using the utmost efficient and modern approaches.
“The details of a work of art are not just the details, they are the work of art itself. If what we do didn't look perfectly articulate and aesthetic on a microscopic scale, it won’t reach its full artistic potential. Call it the X factor, the butterfly effect, or call me the obsessed perfectionist that I am, but the minute details, from conception to completion, are infinitely the most important to me.
I believe one have to be a bit obsessed to create a memorable brand that stands the test of time, thus every piece you see here is made with a picture in mind of an auctioneer gavel raising for it in the future. Every detail is well done, because the family name is permanently attached to it." Says Fares.
ELIAS D. ALAHMAR
Co-Founder / Chief Executive Officer
Elias has an educational background in Business Administration and Economics from the Arab International University before he started pursuing academic credentials in the field of gemology shortly after arriving Bangkok, where he earned his Graduate Gemologist (G.G) diploma from the Gemological Institute of America (GIA) after undertaking the Graduate Diamonds (G.D), Graduate Colored Stones (G.C.S) and Pearl grading programmes. Elias then has undergone a focused apprenticeship training on diamonds & colored gemstones trade intricacies, where he quickly picked up his distinctive skills in gem sourcing and selection.
As a seasoned gemstones insider with an extensive practice in the market, Elias's main expertise combined with his creative imagination and broad artistic view makes the de facto cornerstone behind the success and brilliance of every ALAHMAR masterpiece. Elias plays key roles in the company's design and manufacturing departments, in sales management and personalized clients service, where he excels in catering tailor-made gems and jewelry commissions the company provides to its international clients. Elias puts his heart into his work with a daring style and unique character.
"Ruby's crimson red, Colombian Emerald's vivid royal green, pearl's shimmering glow and cultivation, the fiery rainbows in an Australian opal and the stars phenomena in corundum, the million years old skeletons carefully preserved in nature’s time capsule, amber, and how scientists found ways to imitate nature using modern technologies, it all fascinates me. Some people like collecting cars, others addicted to travelling. Well, I got the gemstones bug." Says Elias.
Guided by a rich legacy and entrepreneurial origins, ALAHMAR strives on its way forward to form reliable and long lasting international working partnerships that are based on mutual trust, honesty and fairness. So whether you are a brick-and-mortar retailer or an online shop, if you share our passion and values, and are open to a world of unparalleled uniqueness and wide opportunities, now is the time to partner with an ascending brand like no other.