ALAHMAR Unveils The Art Déco Collection
Ending the festive season, Alahmar haute joaillerie atelier launched the new year of 2018 with the unveiling of their Art Déco Collection in Bangkok, Thailand.
In homage to Arts Décoratifs of the '20s, the second generation fine jewellery designing and manufacturing house created a dedicated collection that defines the zeitgeist of style-modern era with articulate and geometric motifs that embodies the sheer wealth and sophistication of the Gatsby glamour in a 21st century recreation, retrospecting the essence of yesterday's art and re-engineering its facade with the industry's technological advancements of today..
Characterized by bold architecture, symmetrical elements and intricate retro patterns, the glistening 18k gold designs were traditionally mille-grain outlined by hand with painstaking attention and brought to life by the use of blooming round brilliant diamonds of sublime VS\G quality in a contrasting conjunction with a vivacious arrays of pavé-set selection of the big three; cailbré cut Colombian Emeralds, Burmese Rubies and Sri-Lankan Sapphires were introduced, where every single stone was custom cut in order to line up perfectly together and match the exact dimensions of the hosting design, an extremely labor intensive and time consuming process of high precious-material wastage that keeps it from being mass produced, thus rarely practiced in modern jewellery making.
The Art Déco Collection fulfilled its purpose and objective, that is to create a luxurious throwback to antiquity and a real-world demonstration of the house mastering the stringent and uncompromising aspects of old school jewellery savoir faire, the result was an extravaganza of unforgettable jewellery items that will only get better with time and wear.
The collection is available for purchase at ALAHMAR distributors in the Middle-East and Asia, and a curated selection available to order online on www.alahmar.co/art-deco-collection.
122 Mahaset Rd., Si Phraya, Bangrak,
Bangkok 10500, Thailand
+66 2 631 5353
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